VODOOHow to create an AI influencer for your brand: one face, a real personality, honest labels
By VODOO AI · · 4 min read
An AI influencer is a made-up person with a consistent face, a voice and a point of view, posting like a creator would. For a brand, it's a face you own: always available, never off-message, never asking for a renegotiation. Done badly, it's an uncanny mannequin nobody follows.
The difference is the same as with a real creator: a recognisable face, a personality, and a reason to watch. Here's how to build all three, and how to stay honest about what it is.
1. Design a face that holds
Everything depends on the face being the same person in every post. Design it once, with real, specific features, and save it. Specific beats beautiful: freckles, a crooked tooth, a scar on the chin and a particular haircut are what make a face recognisable.
A portrait of a woman in her late twenties with a dark curly bob, a gap between her front teeth, freckles across her nose and a small scar on her chin, laughing mid-sentence. Hard window light from the side, real skin texture, no smoothing. 85mm, candid.Make this in VODOO →
2. Give them a point of view
People follow opinions, not faces. Write a one-paragraph character: who they are, what they love, what annoys them, how they talk. Keep it next to every brief.
- A job or obsession: a vintage-clothes hunter, a skincare sceptic, a home cook.
- A way of speaking: dry, warm, fast, a phrase they always use.
- Opinions they'll defend, and a few things they're bad at.
- What they never do, so they stay consistent.
3. Give them a voice
A consistent voice matters as much as a consistent face. Choose one, fix its direction, and use it for every clip. The AI voice generator guide covers directing a read.
Vertical phone video: the same woman with the dark curly bob, in a vintage shop, holding up a 1970s suede jacket to the camera: 'Twelve pounds. Twelve. Tell me I'm not walking out with this.' She laughs, shop sounds behind her, handheld, warm shop light.Make this in VODOO →
4. Plan a week, not a post
Mon
- Post
- A find or a favourite
- Format
- Talking to camera
Tue
- Post
- Get ready with me
- Format
- Vertical clip
Wed
- Post
- A strong opinion
- Format
- Short reply to a comment
Thu
- Post
- The product in a real day
- Format
- Day-in-the-life cuts
Fri
- Post
- Outfit or look of the week
- Format
- Carousel of stills
Weekend
- Post
- Something personal and small
- Format
- One still with a caption
| Day | Post | Format |
|---|---|---|
| Mon | A find or a favourite | Talking to camera |
| Tue | Get ready with me | Vertical clip |
| Wed | A strong opinion | Short reply to a comment |
| Thu | The product in a real day | Day-in-the-life cuts |
| Fri | Outfit or look of the week | Carousel of stills |
| Weekend | Something personal and small | One still with a caption |
Our lesson a week of posts from one photo shows how to make a week's content from one starting picture.
Four photos of the same woman with the dark curly bob, gap tooth and freckles, the same courtyard and soft overcast light, a different vintage outfit in each: a suede jacket, a striped knit, a slip dress over a tee, a long wool coat. Candid, mid-step or adjusting a sleeve. 50mm, film colour.Make this in VODOO →
5. Label it, always
An AI influencer works when the audience knows and enjoys it. It backfires when people find out they were misled. Say it's AI in the bio and follow each platform's AI-content labels. Never present it as a real person's testimony, and never base it on a real person's face without their written consent. VODOO won't make a real person's likeness without a consent record.
Start with one face
Design the face, write the paragraph, make three posts. That's enough to know whether the character has legs, and it fits inside 300 free credits. For the content itself, see AI UGC ads that don't look fake.
Questions people ask
- How do I create an AI influencer?
- Design a face with specific, recognisable features and save it so it stays the same in every post; write a short character with a point of view; choose one voice; plan a week of posts in a few formats; and label it clearly as AI.
- How do I keep an AI influencer's face consistent?
- Save the face once and start every new image or clip from it, rather than describing the person again each time. Specific features like freckles, a gap tooth or a scar also make the face easier to hold.
- Do I have to say an influencer is AI?
- You should, and some platforms require it. Audiences accept AI influencers they know about; they turn on ones that pretended to be real.