VODOOAI event promo video: sell tickets before the first one is sold
By VODOO AI · · 4 min read
An event has a problem no product has: before it happens, there's nothing to film. The crowd, the lights, the stalls, the buzz in the room all exist only after the tickets are sold. So most event promos are a poster with a date, and the feeling that sells tickets stays in the organiser's head.
With AI you can show that feeling in advance, from photos of the venue and your own description. Here's how to do it without promising more than the night will be, with briefs for gigs, markets and conferences.
Sell the feeling of being there
- 01The arrivalDoors opening, lights, the first sound from inside.
- 02The peakThe drop, the toast, the first bite, the keynote's big slide.
- 03The facesPeople reacting: laughing, dancing, leaning in.
- 04The placeThe venue at its best: the lit courtyard, the stage, the market stalls.
- 05The detailsDate, place, and how to get a ticket, added last.
The doors of the brick warehouse venue from the photo swing open at night, warm stage light and haze spilling out, a crowd silhouetted inside, the faint glow of string lights above, a slow push through the doors. Exciting and warm. Vertical 9:16, six seconds.Make this in VODOO →
Show the event you will actually run
A promo that shows a packed stadium for a pub gig, or celebrity speakers who aren't coming, sells tickets once and refunds them after. Start from photos of your real venue, keep its size honest, and show crowds that fit the room. Don't put real performers or speakers in a scene unless they're booked and have agreed to appear in your promotion.
Briefs by kind of event
Gig or club night
- The shot
- The crowd lifting at the drop, hands up
- Light
- Coloured stage light, haze
Food or craft market
- The shot
- Stalls at dusk, steam, string lights
- Light
- Golden hour into evening
Conference
- The shot
- A full room leaning in, a big screen
- Light
- Clean, bright, professional
Wedding fair or show
- The shot
- Dresses, flowers, a couple smiling
- Light
- Soft, romantic
Sports event
- The shot
- The start line, the crowd, the finish
- Light
- Morning light, energy
Workshop or class
- The shot
- Hands making something, a teacher helping
- Light
- Warm, close
| Event | The shot | Light |
|---|---|---|
| Gig or club night | The crowd lifting at the drop, hands up | Coloured stage light, haze |
| Food or craft market | Stalls at dusk, steam, string lights | Golden hour into evening |
| Conference | A full room leaning in, a big screen | Clean, bright, professional |
| Wedding fair or show | Dresses, flowers, a couple smiling | Soft, romantic |
| Sports event | The start line, the crowd, the finish | Morning light, energy |
| Workshop or class | Hands making something, a teacher helping | Warm, close |
A busy outdoor night market in the courtyard from the photo, rows of food stalls with steam rising from the grills, warm string lights overhead, people laughing and sharing food, a slow glide down the middle aisle. Lively and warm. Vertical 9:16, eight seconds.Make this in VODOO →
A bright conference hall with a large screen at the front, an audience of around a hundred people leaning forward attentively as a speaker gestures on stage, clean daylight from tall windows, a slow pull back from the stage. Wide 16:9, six seconds.Make this in VODOO →
The countdown: a campaign, not one video
Ticket sales come in waves: the announcement, the early-bird deadline, the last week, the night before. Make one trailer and a short clip for each wave from the same scenes, so the campaign looks like one event and each post has a reason to exist.
- The announcement: the trailer, 20 to 30 seconds.
- Early bird ends: 8 seconds, the peak moment and the date.
- One week to go: 10 seconds, the place and the faces.
- Tonight: 6 seconds, the doors opening.
For the platforms, see AI Instagram Reels and AI TikTok ads.
Sound and words
For a gig, the music is the promo; use a track you have the rights to, ideally from the act that's playing, with their agreement. For everything else, a short original track sets the mood; see AI music generator. Add the date, the place and the ticket link as text in the edit rather than asking the engine to write them. For the words, see the AI video ad script guide.
Making event promos in VODOO
Add photos of your venue in Create and describe the moment. Every price is shown before anything runs, and your Library keeps every clip for the whole countdown. 300 free credits a month, no card.
Questions people ask
- Can AI make a promo video for an event that hasn't happened yet?
- Yes. Start from photos of your real venue and describe the moments you want people to feel, such as the doors opening or the crowd at the peak. Keep the size of the crowd honest for the room.
- Can I show the performers in an AI event promo?
- Only if they are booked and have agreed to appear in your promotion. Otherwise show the crowd, the venue and the atmosphere rather than a real person.
- How many videos does an event campaign need?
- One trailer for the announcement, then a short clip for each wave of sales: early-bird deadline, one week to go, and the night itself.