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AI commercial: make a 30-second brand film shot by shot

By VODOO AI · · 4 min read

A commercial isn't one clip, it's six or eight shots that add up to a feeling. AI video engines make one shot at a time, so an AI commercial is made the way a real one is: a script, a shot list, a look that holds, and an edit.

Here's the structure that works for thirty seconds, how to keep every shot looking like the same film, and a complete shot list you can copy and change to your brand.

Six shots, thirty seconds

  • 1. The world

    Seconds
    0 to 4
    Job
    Where we are, and the mood
  • 2. The person

    Seconds
    4 to 9
    Job
    Who this is for
  • 3. The moment

    Seconds
    9 to 14
    Job
    The small problem or desire
  • 4. The product

    Seconds
    14 to 19
    Job
    It arrives, in use
  • 5. The change

    Seconds
    19 to 25
    Job
    How the moment feels now
  • 6. The end card

    Seconds
    25 to 30
    Job
    Product, name, one line

Hold one look across every shot

Six separate clips will look like six separate films unless you fix the look in words and repeat it. Write a style line, lens, colour, grain, light, and end every shot's prompt with it, unchanged.

Try this · The style line, end of every shot
Shot on 35mm film, warm muted colour, soft natural light, gentle grain, shallow depth of field, slow deliberate camera moves.
Make this in VODOO →

A full shot list to copy: a coffee brand

Try this · Shot 1: the world
A quiet coastal town at dawn, fishing boats in the harbour, mist on the water, one lit window in a row of white houses. Slow push-in towards the window. [Style line.]
Make this in VODOO →
Try this · Shot 2 and 3: the person and the moment
Inside, a woman in her fifties with silver hair in a loose bun and a thick wool cardigan stands at an old kitchen counter, tired, looking out at the grey sea, an empty mug in her hands. Handheld, close. [Style line.]
Make this in VODOO →
Try this · Shot 4: the product
Close-up: freshly ground coffee falls into a paper filter, hot water poured slowly in a spiral, the bloom rising, steam catching the window light. A bag labelled 'HARBOUR ROAST' beside it. Locked-off camera, macro. [Style line.]
Make this in VODOO →
Try this · Shot 5: the change
She sits on the doorstep with the full mug, the sun breaking through the mist over the harbour, she closes her eyes for a moment and smiles. Slow pull back to a wide shot. [Style line.]
Make this in VODOO →

Voice, music and the edit

A calm, close voice does more than any shot. Write it plainly and make it with ElevenLabs or MiniMax Speech, choosing a voice that suits the brand. Lay music underneath at a low level and let the end card breathe for two seconds in silence.

In VODOO you can write the whole film as one brief in Create; the studio splits it into shots, keeps the look, and puts it together with voice and music. Each shot can go to a different engine: Veo for people and sound, Kling for motion, Sora for the wide, cinematic opener.

Before it goes out

  • Watch it with the sound off: does it still make sense?
  • Check the product and label in every shot it appears.
  • Label it as AI-made where the platform or the law asks.
  • Cut a 15-second and a 6-second version from the same shots.

Make your first one with 300 free credits a month. For short social versions, see AI TikTok ads.

Questions people ask

Can AI make a full commercial?
Yes, shot by shot. Write a script and a shot list, keep one style line at the end of every shot so they match, then add voice, music and an end card in the edit.
How long should an AI commercial be?
Thirty seconds is a good full version, about six shots and 65 to 75 spoken words. Cut 15 and 6-second versions from the same shots for social.
How do I make AI shots look like the same film?
End every shot's prompt with the same style line: lens, colour, grain, light and camera speed. Keep the person's description identical, and use a reference picture when a face must match.

Try every brief here on your own idea.

300 free credits a month, every engine open, no card.

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AI commercial: a 30-second brand film · VODOO AI