Video models
Veo 3.1 or Ray?
Is the hard part the sound, or the light?
The short answer
Veo 3.1
Veo 3.1 if anything in the shot has to be heard: dialogue, footsteps and rain come back with the picture rather than being laid under it afterwards.
Sound in the same take
Voices, room tone and effects come back with the picture, in sync.
Camera that means it
Dollies, cranes and slow push-ins that read like a real operator.
Faces that hold
Close-ups that keep skin, eyes and expression steady through the move.
Luma
Ray
Ray if the shot has to look expensive. Golden hour, candlelight and neon fall off the way real light does, and glass and metal keep believable reflections.
Light that feels real
Golden hour, candlelight and neon that fall off the way real light does.
Keyframes
Give a first and last frame and get the journey between them.
Product close-ups
Glass, metal and liquid with believable reflections.
The next question
Either way the price is quoted before the render runs, and a render that fails is never charged for. If you would rather not choose, the studio picks for you on every ordinary render — this page is for when you would.