Image models

FLUX or Ideogram?

Is it a photograph with words in it, or a design made of words?

The short answer

Black Forest Labs

FLUX

FLUX when the picture is the point and the words sit inside it like a real sign, label or packaging would, spelled right and lit like the scene.

Photoreal by default
Skin, fabric and light that pass for a real photo shoot.
Words on the picture
Signs, labels and posters with the letters in the right order.
Brand-safe product
Clean product shots on set, ready for the store page.

Freckles

Prompt to tryA close portrait of a woman with freckles and no makeup in hard window light, 85mm

Ideogram

Ideogram when the words are the point: a poster, a cover or a thumbnail where the headline is set big and bold, the way a designer would set it.

Type-led design
Headlines, logos and layouts set like a designer would.
Thumbnails
Scroll-stopping covers with a clear promise in big words.
Stickers and merch
Clean shapes that print on shirts and mugs.

Gig poster

Prompt to tryA bold gig poster: 'AFROBEAT FRIDAYS' in hand-cut letters, orange and black

The next question

Either way the price is quoted before the render runs, and a render that fails is never charged for. If you would rather not choose, the studio picks for you on every ordinary render — this page is for when you would.