The deep end

Finding which one actually worked

The half of this job nobody else's academy has a lesson for, because nobody else's product goes past the file.

What it costs

Nothing

Your time

29 min

Rendering

None

You end up with

A decision

In this order

4 steps, and none of them is “have a think”.

1. 01

   Connect the account the ads actually ran on

   Read-only. The product never creates a live ad, never sets a budget and never spends your media money -- it reads what already happened. That limit is enforced in code, not promised in a policy.

   8 min of yoursnothing rendered

   Open the room for this step
2. 02

   Let the spend find its own asset

   Every render made here carries an identity, so the numbers that came back attach themselves to the file that earned them. No spreadsheet, no naming convention, nothing for you to keep up to date.

   5 min of yoursnothing rendered

   Open the room for this step
3. 03

   Read the one column that matters

   Not views. Earned per pound spent, per asset. It is the only figure in this business that cannot be inflated by a bigger audience, and it is the figure that tells you what to make next.

   10 min of yoursnothing rendered

   Open the room for this step
4. 04

   Ask for more of what worked

   Point at the winner and ask for the next six like it. The structure travels; the words never do, because an ad you did not write is not an ad you can run.

   6 min of yoursnothing rendered

   Open the room for this step

The bill

How many times each plan pays for this.

One run of this lesson costs no credits at all. Divided into each plan’s monthly allowance, that is how many goes you get — which is the number worth knowing before you pick a tier, and the one nobody prints.