VODOOAI course promo video: sell your online course without a film crew
By VODOO AI · · 4 min read
People don't buy a course; they buy who they'll be after it. The promo video's job is to show that change, from stuck to able, in under a minute. Most course creators know their subject inside out and have no budget for a film crew, so the launch goes out with a slideshow and a webcam clip.
With AI you can show the before and after, put a presenter on screen reading your own words, and cut short ads for the launch. Here's how, with briefs you can copy.
The story every course promo tells
- 01The stuck momentThe student before: confused at the laptop, the blank page, the failed attempt.
- 02The promiseOne sentence on what changes, in their words, not yours.
- 03A look insideThe lessons, the worksheets, the community; real screens and real material.
- 04The afterThe student doing the thing: the finished garden, the first client, the confident talk.
- 05The invitationThe price or the start date, and where to join.
A woman in her thirties at a kitchen table at night, laptop open, surrounded by scribbled notes, she leans back and sighs, rubbing her eyes, warm lamp light, a slow push in. Real and relatable, not dramatic. Wide 16:9, five seconds.Make this in VODOO →
The same woman in a bright home office in the morning, laughing on a video call with a client, notes neatly organised beside the laptop, sunlight through the window, a slow pull back. Wide 16:9, six seconds.Make this in VODOO →
A presenter in your own words
Many course promos are a person talking to camera. If you'd rather not film yourself, or want a version in another language, a talking presenter can read your script. Write it as you'd say it to one person, keep it under sixty seconds, and say who it's for in the first line. If the presenter is meant to be you, use your own recorded voice and image, with your consent on record.
A friendly presenter in her forties sitting in a calm, bright study with bookshelves behind her, speaking warmly to camera: "If you've started a garden three times and given up three times, this course is for you." Natural gestures, soft daylight. Wide 16:9.Make this in VODOO →
For more on presenters, see AI talking avatar; for other languages, AI dubbing.
The launch: one trailer, many ads
The trailer
- Length
- 45 to 90 seconds
- Where
- Sales page, top of the email
The stuck-moment ad
- Length
- 10 to 15 seconds
- Where
- Instagram, TikTok, YouTube Shorts
The after ad
- Length
- 10 to 15 seconds
- Where
- Same, for people who saw the first
The deadline reminder
- Length
- 6 to 10 seconds
- Where
- The last days of the launch
| Piece | Length | Where |
|---|---|---|
| The trailer | 45 to 90 seconds | Sales page, top of the email |
| The stuck-moment ad | 10 to 15 seconds | Instagram, TikTok, YouTube Shorts |
| The after ad | 10 to 15 seconds | Same, for people who saw the first |
| The deadline reminder | 6 to 10 seconds | The last days of the launch |
Cut the short ads from the same scenes as the trailer, so the launch looks like one thing. Open each ad on a face in the stuck moment, because people stop for a feeling they recognise. For the words, see the AI video ad script guide.
Promise only what the course delivers
A course promo that shows income figures, body changes or results most students won't get is the fastest way to refunds, and in many places it breaks advertising rules. Show the change the course is built for, make clear that people in the scenes are illustrations rather than real students, and use real student words only with their permission.
Making course promos in VODOO
Questions people ask
- Can AI make a promo video for my online course?
- Yes. Make scenes of the student before and after with AI, add a presenter reading your script if you like, and use your real lesson screens for the look inside.
- How long should a course promo video be?
- Forty-five to ninety seconds for the trailer on your sales page, and ten to fifteen seconds for each ad cut from it.
- Can an AI presenter look and sound like me?
- Only with your own recorded voice and image and your consent on record. Otherwise use a presenter who is clearly not a real person you are imitating.