VODOOAI app promo video: show the app in a hand, in a life, in fifteen seconds
By VODOO AI · · 4 min read
An app is hard to film. The thing you're selling lives on a small screen, the best moments are taps and swipes, and a screen recording on its own looks like a manual. The promo videos that work show the app in a life: a hand holding the phone on a train, the moment the app saves someone ten minutes, the face that goes with it.
With AI you can make that life around your real screens. Here's how to keep your interface exact, the shots that sell an app, how to build a short install ad, and briefs you can copy.
Your screens stay real
Engines are good at hands, phones, rooms and light, and bad at small text and interface detail. So split the work. Make the scene with AI, a phone in a hand, a person on a sofa, and put your real screen recording or screenshot onto the phone screen in the edit. The interface a viewer sees is then exactly your app, not an engine's guess at it.
Close on a woman's hand holding a modern smartphone on a morning train, the phone screen plain bright green and facing the camera, soft window light moving across her sleeve as the train moves, the city blurred outside. Steady, held still. Vertical 9:16, six seconds.Make this in VODOO →
The shots that sell an app
- 01The problemThe moment before the app: the messy kitchen, the missed bus, the pile of receipts.
- 02The tapA thumb opening the app, close on the phone.
- 03The resultYour real screen showing the answer, the plan, the done list.
- 04The reliefThe face, the shoulders dropping, the friend laughing.
- 05The nameThe app icon and where to get it.
A tired man in a small kitchen in the evening stares at a fridge full of mismatched groceries, rubbing his forehead, warm overhead light, a slow push in on his face. Natural, a little funny, not dramatic. Vertical 9:16, five seconds.Make this in VODOO →
The same man at the same kitchen counter now smiling, chopping vegetables with the phone propped up beside him, its screen plain bright green and facing the camera, warm light, a slow pull back. Vertical 9:16, five seconds.Make this in VODOO →
A fifteen-second install ad
0 to 3
- What we see
- The problem, in a face
- Made with
- AI scene
3 to 6
- What we see
- The thumb opening the app
- Made with
- AI scene, real screen placed on the phone
6 to 11
- What we see
- The app doing its one best thing
- Made with
- Your real screen recording
11 to 13
- What we see
- The relief
- Made with
- AI scene
13 to 15
- What we see
- Icon, name, where to get it
- Made with
- Your own artwork
| Seconds | What we see | Made with |
|---|---|---|
| 0 to 3 | The problem, in a face | AI scene |
| 3 to 6 | The thumb opening the app | AI scene, real screen placed on the phone |
| 6 to 11 | The app doing its one best thing | Your real screen recording |
| 11 to 13 | The relief | AI scene |
| 13 to 15 | Icon, name, where to get it | Your own artwork |
Show one thing the app does, not five. An install ad that lists every feature is remembered for none of them. Put the problem in the first three seconds, before a thumb swipes on. For the words over the ad, see the AI video ad script guide.
App store preview videos
The app stores have their own rules for preview videos: in general they want footage of the app itself, captured from the device, with little or no footage of people using it. So use AI scenes for your ads, social posts and website, and keep the store preview to your real screen recordings with titles. Check each store's current guidelines before you upload, as they change.
Where to use it
- Install ads on TikTok, Instagram and YouTube Shorts, vertical, 15 seconds.
- The top of your website, wide, as a silent loop.
- Launch posts on social, with a person and a moment people recognise.
- A short explainer for your help pages; see the AI explainer video guide.
For the platforms themselves, see AI TikTok ads and AI YouTube Shorts.
Making app promos in VODOO
Describe each scene in Create, with the phone screen plain and facing the camera, then put your real screens into the clips in your editor. Every price is shown before anything runs, and your Library keeps every version. 300 free credits a month, no card.
Questions people ask
- Can AI show my real app in a video?
- Make the scene with AI, with the phone screen plain and facing the camera, then place your real screen recording onto it in the edit. The interface is then exactly your app.
- How long should an app promo video be?
- Fifteen seconds for install ads: the problem, the tap, the app doing its one best thing, the relief, and the name. Longer explainers belong on your website.
- Can I use AI footage in an app store preview?
- The stores generally want footage of the app itself captured from the device. Use AI scenes for ads and social, and keep store previews to real screen recordings.